Studio Akarii · Confidential · 2026
A Global Luxury Brand Programme
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Studio Akarii · Proposal for Evlogia
Building a Brand for Life
Evlogia begins with olive oil. What it could grow into is a great deal larger.
Thank you for giving us the opportunity to explore what Evlogia could become.
What you have already built is unusual, and we would like to help shape what comes next, carefully and with some ambition.
Project background
Evlogia already has its foundations in the olive tree, the Mediterranean and generations of knowledge. From there it can grow into a global brand built on discovery: things worth having, the people who make them and the places they come from.
Underneath it is a belief that what we bring into our lives should be chosen with more care than it usually is. Evlogia builds a world around that.
That means a small selection instead of endless choice, and provenance, quality and permanence ahead of trends. Every product introduces a maker, a place, an ingredient or a tradition worth knowing about.
The Story
The story comes first.
People follow luxury houses for the world built around what they sell. Once Evlogia's story is settled, the decisions after it get easier: the platform, the messaging, what goes into the collection, how each market is entered.
Marketplace opportunity
Buyers everywhere are moving towards products with provenance and integrity, and a real connection to where they come from.
They want to know the grower, the maker, the place, the process and the story behind what they bring into their homes.
The same behaviour shows up in food, beauty, wellness, hospitality and travel, and the walls between those categories are coming down. That gives Evlogia room to work across all of them.
Olive oil is a good place to start. It is ancient, understood everywhere, and tied to health, food, beauty, agriculture and Mediterranean life. Most of the category is still sold either as a kitchen commodity or as a premium bottle whose case rests on packaging and provenance.
The founders
The founders do the looking and the judging for the brand. They travel, meet growers, producers and craftspeople, and bring a tightly edited set of finds back to a global audience.
Every new producer adds to the story, and every product has to earn its place in the collection.
From product to platform
The Table
Exceptional oils · Vinegars · Preserves · Condiments · Ceramics · Table objects
The Body
Skincare · Soap · Haircare · Bath · Botanical formulations
The Everyday
Olive leaf · Botanical extracts · Wellness · Scent · Daily essentials
The World
Makers · Estates · Landscapes · Recipes · Travel · Culture · Stories
The aim is a point of view that people recognise and trust, rather than another marketplace.
The Evlogia principles
Editorial Engine
Around the collection.
A new estate, a chef collaboration, an artist commission, a seasonal table, an unexpected find: each one opens another side of the brand. Together they give Evlogia a steady supply of stories and encounters, which is what holds attention after the first purchase.
The vision
The search itself becomes part of the brand. That human layer is the part conventional retailers and marketplaces struggle to copy.
The Collection
Products
Where the collection stands today and where it goes next: one founding product with real authority, and a considered route to ten or fifteen SKUs.
The founding product
The olive oil is already the strongest argument you have. An award-winning oil from your own estate proves the standard the rest of the brand rests on, and it is the first thing any visitor sees.
The collection to come
Each product is the best in its category from its Mediterranean country of origin, sold under Evlogia or as "Made for Evlogia." The collection grows to ten to fifteen SKUs.
A small catalogue is an advantage
The Value of Curation
The ambition is to choose well.
With 10 to 15 products, each one has to earn its place. Evlogia’s reputation then rests on the quality of its judgement rather than the size of its catalogue.
A small catalogue means every product can carry a full story and every label gets real attention. The platform can treat each product as a room instead of a row in a grid.
It also decides the e-commerce setup, which is built for depth on each product rather than volume.
What the Brand Says
Brand & Positioning
Two potential registers to carry every product in the collection: food and wellness.
Brand positioning & story
This phase sets the strategic foundation and defines a clear position for the brand before it goes international.
Building on the work to date, we sharpen the proposition, find the most valuable opportunity and settle the central idea that takes Evlogia from olive oil to something broader.
The point is clarity: what Evlogia stands for, why it is different, who it is for, and the principles that guide how it grows.
It comes together in a short Brand Positioning & Story document covering:
Brand & Market Context | Brand Positioning |
Key Market and Cultural Dynamics | Brand Story |
Competitive Landscape & White Space | Tagline & Descriptor |
Target Audience | Brand Pillars |
Brand Purpose & Vision | Product & Category Architecture |
Global Growth Principles |
Two registers
Food
How luxury chefs talk.
- Provenance told in specifics: the grove, the farm, the hours
- Technique and restraint over adjectives
- The ingredient that earns its place on the pass
- A register that works for the whole collection, not the oil alone
Wellness
Ritual and purity.
- Zero chemicals as a way of living
- The morning pour, the daily practice
- Good enough to drink, which is the quality signal
- Food that behaves the way nature intended
The same brand can speak both. A chef in Lyon and a customer in Seoul hear different registers and both hear something true.
What gets written for the chefs is built to travel across the collection, so every new product inherits a voice that already works.
Brand communications
Ritual
Ritual turns a product into a habit.
Teach how the oil is tasted, how the yoghurt is served and how a gift is given, and the brand becomes part of the day. People return to a ritual, and it crosses cultures without needing translation.
Route to Market
Where Evlogia Begins
The strategy we proposed: the trade channel builds credibility and funds the consumer launch, market by market.
Route to Market
Authority before scale.
The places that serve Evlogia also vouch for it. Getting into the right kitchens builds credibility no advertising budget can buy, and the revenue pays for the consumer launch.
Where the brand enters
The customers to win first are the chefs and buyers who taste things for a living. Being on the pass at the right restaurant does something a campaign budget cannot, and it pays for the consumer channel that follows.
Market by market
Europe
The credibility story
Start in the food cultures that judge hardest. The chef and trade channel leads, and the story earns its authority here before anywhere else.
United States
A key market, its own entity
A local subsidiary carries the market. Premium food culture is already there, so the work is answering why this one.
Middle East · Dubai
Hospitality and gifting
Food is generosity here. Hotels and luxury gifting are the way in, with a subsidiary structure to match.
Thailand · Asia-Pacific
The luxury hospitality corridor
Resorts and fine dining lead the entry, with a local subsidiary planned as the market proves itself.
With Global Ambition, markets open one at a time. Key markets get local subsidiaries, so distribution, compliance and relationships stay close to the ground instead of being run from a distance.
The shape of the first years
The Digital Home
Platform
Below are concepts for the website, each a different way into the Evlogia story.
The platform is the brand in another form: somewhere to move through the products, the people and the origins, with something to find at each turn.
Example concepts
Concept 01 · The House
Evlogia, imagined as a place.
A digital house where the collection sets the rooms.
The table, the pantry, the garden and the bathroom each hold a different side of the brand, so navigation becomes a way of walking through Evlogia.
Concept 02 · The Journey
The story travels and you travel with it.
Built around the founders' search: a map of discoveries, each product introduced from the place it was found.
The site reads like an expedition journal that also sells what it finds. Every new product is a new destination, which gives people a reason to come back.
Concept 03 · The Table
Built from the perspective of the chefs and kitchens that use Evlogia.
The editorial voice comes from the people who know the product best, which is where the authority comes from.
Product pages go further into the ingredient, where it comes from and why it matters, and a separate trade experience gives chefs, restaurants and buyers the same care as the consumer.
The Platform
The brand world before the buy button.
With fifteen products the website can be a destination rather than a catalogue. The wanting happens in the brand world, before the transaction, and the audience that builds there makes each new market easier to open.
What all three share
What it is not
A conventional food store.
- Grid of products, add to cart, checkout
- Category filters across a large catalogue
- Promotional banners and newsletter pop-ups
- Platform template with brand colours applied
What it is
A luxury editorial experience.
- Long-form product pages: producer, place, process
- A curated collection, not a searchable catalogue
- The brand world before the buy button
- A trade channel that makes the B2B journey elegant
With ten to fifteen SKUs the website does not need to be a search engine. It needs to be somewhere people want to spend time, and it needs to carry the story through to distribution: the same platform serves the consumer in each market and the buyer who puts the products in the right rooms.
Award-Winning Associate Partner · Based in Greece
The content production
The content is produced with our award-winning associate partner in Greece. Because they are on the ground, the estate, the landscape and the people get filmed by a team that already knows them. One senior crew and six shooting days in Crete cover the brand film, the digital clip library, a documentary reportage and the full product catalogue, all under one art direction.
The positioning line
Almost nothing is good enough.Associate partner · creative scenario
Evlogia is framed as the world's most demanding curator rather than a producer: a name that searches, selects and approves only the finest of its kind. The catalogue stays small because the standard is unforgiving, and the smallness is the point.
The reference tone is Peck in Milan, the one Stavros gave us: old and established, presented in a modern way. Nothing rustic and no folklore. It is the visual language of a maison applied to food.
Three narrative pillars, all built on fact
Time as proof
Under two hours from tree to mill. Yoghurt that lasts twenty-five days instead of the industry's chemically extended sixty. The quality is measurable in hours.
Place as origin
Rethymno set the standard rather than serving as scenery. Crete is where the curation began, and each new country adds one champion of its own.
Selection as the product
One butter from France, one honey, one vinegar. Ten to fifteen SKUs in total, and that limit is the point.
What gets delivered
| Deliverable | What it is |
|---|---|
The brand film 60″–90″ |
The hero piece, shot on the estate at harvest with a full cinema crew. 4K, 16:9 and 9:16 masters, graded, sound designed, English and Greek subtitles. The main piece for the website, launch events and trade presentations. |
Shorts & clips 12–15 pieces |
6″, 15″ and 30″ cuts in vertical and horizontal, product clips per category, plus a dedicated B2B edit for buyer meetings. Clean subtitle-free versions for paid media. |
The Cretan reportage 6–8 minutes |
Documentary chapter one: the estate at dawn, the mill, the producer's own words, the family table. Unscripted and long, it backs up what the film claims, and the format can travel to France and Italy as the collection grows. |
Product photography 10 SKUs, 80+ selects |
Pack shots on seamless from every angle, one art-directed hero image per SKU, and styled scenes per category with a food stylist on set. E-commerce, press, retail and B2B ready. |
The Evlogia brand film
In this phase, we also recommend creating an Evlogia Brand Film to introduce the world of the brand across the website, social, launch, events, retail and future partnerships.
The film should take in the landscape, the people, the provenance and the sense of discovery behind Evlogia, not only the product. It stays useful as Evlogia enters new markets and builds an audience.
We would develop the creative concept, treatment, storyboard and script before directing and producing the final film.
Alongside the film we recommend shooting a library of stills, which gives you visual content for the website, editorial, social, campaigns and everything after.
Crew and schedule
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How We Structure the Work
Scope
Three scopes, cleanly separated: the branding sets the identity, the platform gives it a home and the content fills it.
Three scopes
Scope 01
The masterbrand identity and the product system: wordmark, typography, colour, tone of voice, guidelines, and label and packaging design per SKU.
- Masterbrand identity system
- Verbal identity and tone of voice
- Label and packaging design per SKU
- Range architecture and guidelines
Scope 02
The complete digital home of Evlogia, designed around the story and built to serve consumer and trade in every market.
- Platform concept, UX, and design
- E-commerce build, CMS, and trade channel
- International market configuration
Scope 03
Original photography, film and copy owned outright, produced under one art direction to fill the platform and every channel that follows.
- Estate and product photography
- Brand film and clip library
- Master copywriting in English
The three run in parallel and feed each other, with the branding settling the decisions that come after, so the packaging, the website and the films all sound like the same brand.
Fees & Payment
Investment
The full programme across the three scopes: the branding, the platform and the content.
Investment by scope
| Phase | Scope | Investment |
|---|---|---|
|
The Branding
|
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|
01 · Strategy
Global positioning, brand architecture, product strategy, market priorities and distribution planning. It produces the document that later decisions get checked against.
|
Workshops, strategy deliverable, creative brief |
€14,000 – €20,000 |
|
02 · Brand Identity
Masterbrand evolution, visual and verbal identity system, art direction, photography direction, and comprehensive brand guidelines.
|
Wordmark, typography, colour, tone, guidelines |
€24,000 – €34,000 |
|
03 · Products & Packaging
Individual product positioning and label and packaging design for launch SKUs. Fee assumes 3–5 hero products at launch.
|
Label design, packaging formats, production specs |
€18,000 – €28,000 |
|
The Branding · Subtotal
€56,000 – €82,000
|
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The Platform
|
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04 · Digital Experience
UX strategy, website design, Shopify e-commerce build for a focused international launch with multi-currency, B2B trade enquiry flow, and CMS. Structured to add languages and markets without a rebuild.
|
Website, Shopify, CMS, trade channel |
€24,000 – €38,000 |
|
The Platform · Subtotal
€24,000 – €38,000
|
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The Content
|
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Content production
Brand film, digital clip library, Cretan reportage and product photography of 10 SKUs. Six shooting days in Crete, one senior crew, fixed fee.
|
Film, clips, reportage, photography |
€87,000 |
|
The Content · Subtotal
€87,000
|
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Optional add-on
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05 · Launch & Distribution
B2B sales materials, trade presentation, distributor pack, and market-specific launch toolkits for priority regions. Optional.
|
Trade tools, market kits, B2B deck |
€10,000 – €16,000 |
|
Optional add-on · Subtotal
€10,000 – €16,000
|
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Art direction and photography direction for the shoot sit inside phase 02, so the films and images follow the same identity system as the packaging and the website.
Payment structure
On signature
Work begins, and the platform concept and content planning workshops are booked in the first two weeks.
At concept and creative direction sign-off
The platform concept and art direction are approved before design production begins, so nothing later is built on a guess.
At design completion
Platform design is signed off before the build starts, and the content shoot is finished. This is where the heaviest creative work ends.
At handover and launch
The website is live and all content and assets are transferred. The final balance is due on completion.
Third-party costs
Thank you
Made with care,
Team Akarii