Studio Akarii · Confidential · 2026
A Global Luxury Brand Programme
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Studio Akarii · Proposal for Evlogia
Building a Brand for Life
Evlogia begins with olive oil, but its opportunity reaches far beyond a single product.
Thank you for giving us the opportunity to explore what Evlogia could become.
There is something incredibly special in what you have already created, and we’re excited by the potential to shape its next chapter with you, thoughtfully, ambitiously and with a great deal of care.
Project background
Rooted in the olive tree, the Mediterranean and generations of knowledge, Evlogia has the foundations to become a global brand built around a richer idea, which is the discovery of exceptional things, the people who make them and the places they come from.
At its heart is a simple belief that the things we bring into our lives should be chosen with greater care. Evlogia creates a world around that belief.
Curation replaces endless choice. Provenance, quality and permanence take precedence over trends. Each product becomes an introduction to an extraordinary maker, place, ingredient or tradition.
The Story
The story is the strategy.
Luxury houses are followed for the world they build around what they sell. Once Evlogia's story exists, every downstream decision follows naturally, from the platform and the messaging to the collection and the way each market is entered.
Marketplace opportunity
There is a clear shift in the global market towards products with provenance, integrity and a deeper connection to where they come from.
Consumers are looking beyond the product itself. They want to know the grower, the maker, the landscape, the process and the story behind what they bring into their homes and lives.
This movement can be seen across food, beauty, wellness, hospitality and travel. The boundaries between these categories are increasingly disappearing, creating an opportunity for Evlogia to occupy a much broader cultural space.
Olive oil provides a powerful entry point. It is ancient, universal and deeply connected to health, food, beauty, agriculture and Mediterranean culture. Yet much of the category continues to be presented either as an everyday commodity or as a premium product defined primarily by packaging and provenance.
The founders
The founders become the brand's eyes and its judgement, travelling the world, meeting growers, producers and craftspeople, and bringing a highly edited collection of discoveries to a global audience.
Each new producer adds another chapter to the story, each place enriches the world the brand is building, and each product must earn its place in the collection.
From product to platform
The Table
Exceptional oils · Vinegars · Preserves · Condiments · Ceramics · Table objects
The Body
Skincare · Soap · Haircare · Bath · Botanical formulations
The Everyday
Olive leaf · Botanical extracts · Wellness · Scent · Daily essentials
The World
Makers · Estates · Landscapes · Recipes · Travel · Culture · Stories
The opportunity is to build more than a marketplace, and to create a point of view that people recognise and trust.
The Evlogia principles
Editorial Engine
Beyond the Collection.
A new estate, a chef collaboration, an artist commission, a seasonal table or an unexpected discovery can each open another side of the brand. This becomes its editorial engine, a continuous flow of stories, encounters and collaborations that keeps Evlogia interesting long after the first purchase.
The vision
The founders' search becomes part of the brand itself, creating a human editorial layer that conventional retailers and marketplaces cannot easily replicate.
The Collection
Products
Where the collection stands today, and where it goes next. One founding product with real authority, and a curated path to ten to fifteen SKUs.
The founding product
The olive oil is already doing something remarkable. An award-winning oil from your own estate is the proof of standard the whole brand is built on, and the first thing every visitor will see.
The collection to come
Each product is the best in its category from its Mediterranean country of origin, sold under Evlogia or as "Made for Evlogia." The collection grows to ten to fifteen SKUs.
A small catalogue is an advantage
The Value of Curation
The ambition is to choose exceptionally well.
A collection of 10–15 exceptional products allows each one to earn its place, building Evlogia’s reputation around the quality of its judgement rather than the size of its catalogue.
A small catalogue means every product can carry a full story, every label gets real attention, and the platform can treat each product as a room rather than a row in a grid.
It also shapes the e-commerce system choice: the platform is built for depth per product, not volume of products.
What the Brand Says
Brand & Positioning
Two potential registers to carry every product in the collection: food and wellness.
Brand positioning & story
This phase will establish the strategic foundation for Evlogia and define a clear position for the brand as it prepares for international growth.
Building on the work to date, we will sharpen the proposition, identify the most valuable market opportunity and establish the core idea that can carry Evlogia from its origins in olive oil into a broader global brand.
The focus will be on creating clarity: what Evlogia stands for, why it is different, who it is for and the principles that guide how the brand grows.
This will be brought together in a concise Brand Positioning & Story document covering:
Brand & Market Context | Brand Positioning |
Key Market and Cultural Dynamics | Brand Story |
Competitive Landscape & White Space | Tagline & Descriptor |
Target Audience | Brand Pillars |
Brand Purpose & Vision | Product & Category Architecture |
Global Growth Principles |
Two registers
Food
The language of luxury chefs.
- Provenance told in specifics: the grove, the farm, the hours
- Technique and restraint over adjectives
- The ingredient that earns its place on the pass
- A register that applies to every product, not just the oil
Wellness
The language of ritual and purity.
- Zero chemicals as a way of living, not a claim
- The morning pour, the daily practice
- Good enough to drink is itself the quality signal
- Food that behaves the way nature intended
The same brand speaks both languages. A chef in Lyon and a customer in Seoul hear different registers, and both are hearing the truth.
What is written for the chefs is built to travel across the whole collection, so every new product inherits a voice that already works.
Brand communications
Ritual
Ritual turns a product into a habit.
When Evlogia teaches how the oil is tasted, how the yoghurt is served and how a gift is given, the brand becomes part of daily life. A ritual is returned to again and again, and it travels across cultures without translation.
Route to Market
Where Evlogia Begins
The strategy we proposed: the trade channel builds credibility and funds the consumer launch, market by market.
Route to Market
Authority first. Scale follows.
The places that serve Evlogia also validate it. A place in the right kitchens builds credibility that no advertising budget can buy, and the revenue it generates funds the consumer launch that follows.
Where the brand enters
The first customers who matter are not consumers. They are the chefs and buyers who taste things for a living. Being on the pass at the right restaurant does something no campaign budget can replicate, and it is what funds the consumer channel that follows.
Market by market
Europe
The credibility story
Establish the brand in the food cultures that judge hardest. The chef and trade channel leads, and the story earns its authority here first.
United States
A key market, its own entity
A local subsidiary carries the market. Premium food culture is already primed; the story answers why this one.
Middle East · Dubai
Hospitality and gifting
Food as generosity. Hotels and luxury gifting are the doors in, with a subsidiary structure to match.
Thailand · Asia-Pacific
The luxury hospitality corridor
Resorts and fine dining lead the entry, with a local subsidiary planned as the market proves itself.
With Global Ambition, each market is rolled out one at a time. Key markets get local subsidiaries so distribution, compliance, and relationships are held close to the ground rather than run from a distance.
The shape of the first years
The Digital Home
Platform
Below are a series of concepts for the website, each exploring a different way into the Evlogia story.
The platform becomes an expression of the brand — a place to move through its products, people and origins, with moments of discovery unfolding throughout the experience.
Example concepts
Concept 01 · The House
Evlogia, imagined as a place.
A digital house where the collection determines the rooms.
The table, pantry, garden and bathroom each hold a different expression of the brand, turning navigation into an intuitive way to move through Evlogia.
Concept 02 · The Journey
The story travels and you travel with it.
Built around the founders' search: a map of discoveries, each product introduced from the place it was found.
The site reads like an expedition journal that happens to sell what it discovers. Every new product is a new destination, which gives the platform a reason to be revisited.
Concept 03 · The Table
Built from the perspective of the chefs and kitchens that use Evlogia.
The editorial voice is led by the people who know the product best, bringing authority and experience to the story.
Product pages go deeper into the ingredient, its provenance and why it matters, while a dedicated trade experience gives chefs, restaurants and buyers the same consideration as the consumer.
The Platform
The brand world before the buy button.
With fifteen products, the website can be a destination rather than a catalogue. Desire is built in the brand world before the transaction, and the following that world creates makes each new market easier to open than the last.
What all three share
What it is not
A conventional food store.
- Grid of products, add to cart, checkout
- Category filters across a large catalogue
- Promotional banners and newsletter pop-ups
- Platform template with brand colours applied
What it is
A luxury editorial experience.
- Long-form product pages: producer, place, process
- A curated collection, not a searchable catalogue
- The brand world before the buy button
- A trade channel that makes the B2B journey elegant
With ten to fifteen SKUs the website does not need to be a search engine. It needs to be a destination, it needs to be aspiration, and it needs to carry the story through to distribution: the same platform serves the consumer in each market and the buyer who puts the products in the right rooms.
Award-Winning Associate Partner · Based in Greece
The content production
The content workstream is produced with our award-winning associate partner, based in Greece. Their ground presence means the estate, the landscape and the people are filmed by a team that knows them, with one senior crew and six shooting days in Crete producing the brand film, the digital clip library, a documentary reportage and the full product catalogue under a single art direction.
The positioning line
Almost nothing is good enough.Associate partner · creative scenario
Evlogia is framed not as a producer but as the world's most demanding curator: a name that searches, selects and blesses only what is genuinely the finest of its kind. The catalogue is small because the standard is merciless. That scarcity is the brand.
The reference tone is Peck in Milan, the one Stavros gave us: old and established, presented in a modern way. No rustic clichés, no folklore. The visual language of a maison, applied to food.
Three narrative pillars, all built on fact
Time as proof
Under two hours from tree to mill. Yogurt that lasts twenty-five days instead of the industry's chemically extended sixty. Quality measured in hours, because purity has a clock.
Place as origin, not decoration
Rethymno is where the standard was set, not a backdrop. Crete is the birthplace of the curation; each new country adds its own single champion.
Selection as the product
One butter from France, one honey and one vinegar. A collection of ten to fifteen SKUs is the entire point.
What gets delivered
| Deliverable | What it is |
|---|---|
The brand film 60″–90″ |
The hero piece, shot on the estate at harvest with a full cinema crew. 4K, 16:9 and 9:16 masters, graded, sound designed, English and Greek subtitles. The definitive statement for the website, launch events and trade presentations. |
Shorts & clips 12–15 pieces |
6″, 15″ and 30″ cuts in vertical and horizontal, product clips per category, plus a dedicated B2B edit for buyer meetings. Clean subtitle-free versions for paid media. |
The Cretan reportage 6–8 minutes |
Documentary chapter one: the estate at dawn, the mill, the producer's own words, the family table. Unscripted long-form proof behind the film's promise, and a serial format that can travel to France and Italy as the collection grows. |
Product photography 10 SKUs, 80+ selects |
Pack shots on seamless from every angle, one art-directed hero image per SKU, and styled scenes per category with a food stylist on set. E-commerce, press, retail and B2B ready. |
The Evlogia brand film
In this phase, we also recommend creating an Evlogia Brand Film to introduce the world of the brand across the website, social, launch, events, retail and future partnerships.
The film should go beyond the product itself, capturing the landscape, people, provenance and sense of discovery behind Evlogia. It becomes an important piece of brand storytelling as Evlogia enters new markets and builds a global audience.
We would develop the creative concept, treatment, storyboard and script before directing and producing the final film.
Alongside the film, we recommend capturing a considered library of still photography, creating a strong bank of visual content for the website, editorial, social, campaigns and ongoing brand communications.
Crew and schedule
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How We Structure the Work
Scope
Three scopes, cleanly separated. The branding sets the identity, the platform gives it a home, and the content fills it with proof.
Three scopes
Scope 01
The masterbrand identity and the product system: wordmark, typography, colour, tone of voice, guidelines, and label and packaging design per SKU.
- Masterbrand identity system
- Verbal identity and tone of voice
- Label and packaging design per SKU
- Range architecture and guidelines
Scope 02
The complete digital home of Evlogia, designed around the story and built to serve consumer and trade in every market.
- Platform concept, UX, and design
- E-commerce build, CMS, and trade channel
- International market configuration
Scope 03
Original photography, film and copy owned outright, produced under one art direction to fill the platform and every channel that follows.
- Estate and product photography
- Brand film and clip library
- Master copywriting in English
The three scopes run together, informing each other back and forth, with branding guiding the decisions that follow — so the packaging, the website and the films all speak with one voice.
Fees & Payment
Investment
The full programme across the three scopes: the branding, the platform and the content.
Investment by scope
| Phase | Scope | Investment |
|---|---|---|
|
The Branding
|
||
|
01 · Strategy
Global positioning, brand architecture, product strategy, market priorities, and distribution planning. The document that governs every decision that follows.
|
Workshops, strategy deliverable, creative brief |
€14,000 – €20,000 |
|
02 · Brand Identity
Masterbrand evolution, visual and verbal identity system, art direction, photography direction, and comprehensive brand guidelines.
|
Wordmark, typography, colour, tone, guidelines |
€24,000 – €34,000 |
|
03 · Products & Packaging
Individual product positioning and label and packaging design for launch SKUs. Fee assumes 3–5 hero products at launch.
|
Label design, packaging formats, production specs |
€18,000 – €28,000 |
|
The Branding · Subtotal
€56,000 – €82,000
|
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|
The Platform
|
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04 · Digital Experience
UX strategy, website design, Shopify e-commerce build for a focused international launch with multi-currency, B2B trade enquiry flow, and CMS. Structured to add languages and markets without a rebuild.
|
Website, Shopify, CMS, trade channel |
€24,000 – €38,000 |
|
The Platform · Subtotal
€24,000 – €38,000
|
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|
The Content
|
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|
Content production
Brand film, digital clip library, Cretan reportage and product photography of 10 SKUs. Six shooting days in Crete, one senior crew, fixed fee.
|
Film, clips, reportage, photography |
€87,000 |
|
The Content · Subtotal
€87,000
|
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|
Optional add-on
|
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|
05 · Launch & Distribution
B2B sales materials, trade presentation, distributor pack, and market-specific launch toolkits for priority regions. Optional.
|
Trade tools, market kits, B2B deck |
€10,000 – €16,000 |
|
Optional add-on · Subtotal
€10,000 – €16,000
|
||
Art direction and photography direction for the content shoot sit inside phase 02, so the films and images produced for the content scope are governed by the same identity system as the packaging and the website.
Payment structure
On signature
Work begins. Platform concept and content planning workshops are scheduled within the first two weeks.
At concept and creative direction sign-off
The platform concept and art direction are formally approved before design production begins. No guesswork downstream.
At design completion
Platform design signed off before build proceeds, and the content shoot completed. The most intensive creative phase closes here.
At handover and launch
Website live. All content and assets transferred. Final balance on completion of the engagement.
Third-party costs
Thank you
Made with care,
Team Akarii