Studio Akarii · Confidential · 2026
A Global Luxury Brand Programme
Enter access code
Studio Akarii · Proposal for Evlogia
Building a Brand for Life
Evlogia begins with olive oil. What it could grow into is a great deal larger.
Thank you for giving us the opportunity to explore what Evlogia could become.
What you have already built is unusual, and we would like to help shape what comes next, carefully and with some ambition.
Project background
Evlogia already has its foundations in the olive tree, the Mediterranean and generations of knowledge. From there it can grow into a global brand built on discovery: things worth having, the people who make them and the places they come from.
Underneath it is a belief that what we bring into our lives should be chosen with more care than it usually is. Evlogia builds a world around that.
That means a small selection instead of endless choice, and provenance, quality and permanence ahead of trends. Every product introduces a maker, a place, an ingredient or a tradition worth knowing about.
The Story
The story comes first.
People follow luxury houses for the world built around what they sell. Once Evlogia's story is settled, the decisions after it get easier: the platform, the messaging, what goes into the collection, how each market is entered.
Marketplace opportunity
Buyers everywhere are moving towards products with provenance and integrity, and a real connection to where they come from.
They want to know the grower, the maker, the place, the process and the story behind what they bring into their homes.
The same behaviour shows up in food, health, hospitality and travel, and the walls between those categories are coming down. That gives Evlogia room to work across all of them.
Olive oil is a good place to start. It is ancient, understood everywhere, and tied to health, food, agriculture and Mediterranean life. Most of the category is still sold either as a kitchen commodity or as a premium bottle whose case rests on packaging and provenance.
The founders
The founders do the looking and the judging for the brand. They travel, meet growers, producers and craftspeople, and bring a tightly edited set of finds back to a global audience.
Every new producer adds to the story, and every product has to earn its place in the collection.
From product to platform
The Table
Exceptional oils · Vinegars · Preserves · Condiments · Honey
The Everyday
Olive leaf tea · Botanical infusions · Yoghurt · Daily staples with real health in them
The World
Makers · Estates · Landscapes · Recipes · Travel · Culture · Stories
The Wellness
Olive oil shots · Lemon · Vinegar tonics · The daily dose, taken neat — food strong enough to work as a supplement. A direction to be explored further.
The aim is a point of view that people recognise and trust, rather than another marketplace.
Health and wellness should therefore operate as an alignment and guiding principle across the brand, not as a secondary benefit or isolated campaign territory. The role of Studio Akarii is to demonstrate that when something is exceptionally well considered, it can also contribute meaningfully to how people feel, live and perform.
The Evlogia principles
Worth listening to
Around the collection.
A new estate, a chef collaboration, a piece of credible research, a seasonal table, an unexpected find: each one opens another side of the brand. Evlogia should not need to talk more. It should have more worth listening to.
The vision
The search itself becomes part of the brand. That human layer is the part conventional retailers and marketplaces struggle to copy.
The Collection
Products
Where the collection stands today and where it goes next: one founding product with real authority, and a considered route to ten or fifteen SKUs.
The founding product
The olive oil is already the strongest argument you have. An award-winning oil from your own estate proves the standard the rest of the brand rests on, and it is the first thing any visitor sees.
The collection to come
Each product is the best in its category from its Mediterranean country of origin, sold under Evlogia or as "Made for Evlogia." The collection grows to ten to fifteen SKUs.
A small catalogue is an advantage
The Value of Curation
The ambition is to choose well.
With 10 to 15 products, each one has to earn its place. Evlogia’s reputation then rests on the quality of its judgement rather than the size of its catalogue.
A small catalogue means every product can carry a full story and every label gets real attention. The platform can treat each product as a room instead of a row in a grid.
It also decides the e-commerce setup, which is built for depth on each product rather than volume.
Food and Wellness
Messaging
Two registers carry every product in the collection, and both are true at once: the language of the kitchen and the language of wellbeing.
The thread through both
Exceptional quality, designed for wellbeing.
The connection between exceptional quality and health is what lets one brand speak in two registers without contradicting itself. Everything Evlogia chooses should improve how people eat and live, and the messaging works from that.
Two registers
Food
How luxury chefs talk.
- Provenance told in specifics: the grove, the farm, the hours
- Technique and restraint over adjectives
- The ingredient that earns its place on the pass
- A register that works for the whole collection, not the oil alone
Wellness
Ritual and purity.
- Zero chemicals as a way of living
- The morning pour, the daily practice
- Good enough to drink, which is the quality signal
- Food that behaves the way nature intended
The same brand can speak both. A chef in Lyon and a customer in Seoul hear different registers and both hear something true.
What gets written for the chefs is built to travel across the collection, so every new product inherits a voice that already works.
Brand communications
Ritual
Ritual turns a product into a habit.
Teach how the oil is tasted, how the yoghurt is served and how a gift is given, and the brand becomes part of the day. People return to a ritual, and it crosses cultures without needing translation.
From Product Story to Trusted Authority
PR Arm
Evlogia has something genuinely valuable to talk about: the culture, provenance and knowledge surrounding olive oil. The PR Arm turns that knowledge into a reason for people to listen to the brand beyond the product itself.
The emphasis shifts away from producing content and toward informing, educating and earning authority.
The message
Know what you consume.
Evlogia helps people understand olive oil properly: where it comes from, how it is produced, how quality differs, what to look for, how to use it and what credible research says about its role within a healthy diet. The tone is knowledgeable without becoming clinical. The brand informs; qualified experts substantiate.
Three PR territories
Health & Wellbeing
Credible experts join the conversation around olive oil, nutrition and wellbeing. Dietitians, nutrition researchers, chefs, growers and relevant medical and scientific voices become sources of knowledge rather than conventional endorsers. Health benefits become powerful here, evidence-led and carefully claimed across different regulatory markets.
Provenance & Knowledge
Why does one olive oil cost £8 and another £80? What does extra virgin actually mean? Does harvest timing matter? Variety, acidity, storage, geography? Evlogia becomes a brand people turn to because it teaches them how to recognise quality, and the more someone understands the category, the more clearly they see why exceptional products command a premium.
People & Culture
The growers, estates, chefs, scientists, makers and places behind what we consume. A constant human source of stories without manufacturing content. The brand becomes a connector to knowledge and people worth knowing.
What the PR arm actually does
Research → Expert voices → Knowledge → Stories → Press → Partnerships → Authority
Expert interviews, health and nutrition features, founder commentary, estate visits, chef collaborations, research-led stories, cultural partnerships, tastings, press moments and carefully selected events. PR is not sitting downstream waiting for a product launch. It is building the intellectual and cultural territory Evlogia can own.
The commercial argument
The more people understand, the more value they can see. If Evlogia wants to occupy a premium position, aesthetics alone will not justify it. Knowledge establishes why the provenance matters, why production matters, why selection matters, and ultimately why Evlogia's judgement is worth paying for.
The digital home
The website carries this authority. Below are concepts, each a different way into the Evlogia story: informative and knowledgeable, somewhere to learn what these ingredients do for the body as much as where they come from.
Concept 01 · The Pantry
Organised the way a good kitchen is.
The collection is arranged by how people actually use it: what goes on the table, what stays in the pantry, what is taken daily.
No metaphor to decode. The structure earns trust because it mirrors real life, and each shelf explains the health case for what sits on it: the polyphenols, the absence of chemistry, the reason it belongs in a daily routine.
Concept 02 · The Journey
The story travels and you travel with it.
Built around the founders' search: a map of discoveries, each product introduced from the place it was found.
The site reads like an expedition journal that also sells what it finds. Every new product is a new destination, which gives people a reason to come back.
Concept 03 · The Table
Built from the perspective of the chefs and kitchens that use Evlogia.
The editorial voice comes from the people who know the product best, which is where the authority comes from.
Product pages go further into the ingredient: where it comes from, what it contains and what it does for the body, written with the rigour of a reference work. A separate trade experience gives chefs, restaurants and buyers the same care as the consumer.
The close
Inform first. Authority follows.
We do not want Evlogia to make more content. We want it to become more knowledgeable, more useful and more credible, so when it does speak, there is a reason to listen.
Commercial Infrastructure
The Platform
This is the part of the proposal we would treat as more than a website. It is the technical and commercial infrastructure of the brand, built so that Evlogia can trade internationally, operate the platform itself and add markets over time without rebuilding what it already owns.
Five build streams
Strategy, UX and bespoke design
The work opens with a technical discovery and specification, followed by the sitemap and information architecture, the consumer journeys, product discovery and the editorial routes that lead into commerce. From there we design a full responsive design system covering the homepage, collections, product pages, editorial and journal, estates and makers, the story pages, trade, account, cart and checkout. Every priority market is accounted for in the specification before anything is built.
The commerce build
Custom Shopify development, chosen because it gives a catalogue of this size the international commerce tools it needs without the cost of a bespoke platform. This covers the launch catalogue architecture, collection and product templates, editorial product pages, cart and checkout configuration, multi currency, market specific pricing and an architecture ready for gifting and bundling. Technical SEO, metadata, structured content and redirects are built in rather than added later, and the build closes with responsive, browser, device and checkout testing, performance optimisation, deployment and launch monitoring.
International architecture
Configuration for the agreed launch territories, including shipping zones and rules, local payment methods where they are supported, and tax configuration. The platform is also prepared for duties and delivered duty paid arrangements, for third party logistics and for localised search as new markets open, so each territory added after launch is a configuration rather than a rebuild.
The editorial system Evlogia operates
A reusable modular content system for products, estates, makers, journals, recipes, collaborations and editorial stories, designed so the team can publish the brand world internally without returning to us for every change. Alongside it we integrate the customer and email platform, the capture points across the site, the newsletter and data flows, analytics, conversion tracking and the agreed marketing pixels.
The trade environment
Because the business begins with B2B, the trade side is built as a proper destination rather than a contact form. It includes a trade landing environment, the application and enquiry journey, lead capture routed into the customer system, a wholesale information architecture and the foundations for transactional wholesale when the volume justifies it.
What is delivered
Some elements above are built as foundations at launch and activated when the business needs them, which keeps the initial investment proportionate while protecting the work already paid for. The duties integration, third party logistics, transactional wholesale and localised search all sit in that category, and we would confirm which are activated in year one during discovery.
Award-Winning Associate Partner · Based in Greece
The Production
The content is produced with our award-winning associate partner in Greece, whose work includes Nobu Hotel and the Matsuhisa brand, Odera Tinos, and Incredible Crete portal. Because they are on the ground, the estate, the landscape and the people get filmed by a team that already knows them. One senior crew and six shooting days in Crete cover the brand film, the digital clip library, a documentary reportage and the full product catalogue, all under one art direction.
Subject to change depending on the preferred creative direction.
The positioning line
Almost nothing is good enough.Associate partner · creative scenario
Evlogia is framed as the world's most demanding curator rather than a producer: a name that searches, selects and approves only the finest of its kind. The catalogue stays small because the standard is unforgiving, and the smallness is the point.
The reference tone is Peck in Milan, the one Stavros gave us: old and established, presented in a modern way. Nothing rustic and no folklore. It is the visual language of a maison applied to food.
Three narrative pillars, all built on fact
Time as proof
Under two hours from tree to mill. Yoghurt that lasts twenty-five days instead of the industry's chemically extended sixty. The quality is measurable in hours.
Place as origin
Rethymno set the standard rather than serving as scenery. Crete is where the curation began, and each new country adds one champion of its own.
Selection as the product
One butter from France, one honey, one vinegar. Ten to fifteen SKUs in total, and that limit is the point.
What gets delivered
| Deliverable | What it is |
|---|---|
The brand film 60″–90″ |
The hero piece, shot on the estate at harvest with a full cinema crew. 4K, 16:9 and 9:16 masters, graded, sound designed, English and Greek subtitles. The main piece for the website, launch events and trade presentations. |
Shorts & clips 12–15 pieces |
6″, 15″ and 30″ cuts in vertical and horizontal, product clips per category, plus a dedicated B2B edit for buyer meetings. Clean subtitle-free versions for paid media. |
The Cretan reportage 6–8 minutes |
Documentary chapter one: the estate at dawn, the mill, the producer's own words, the family table. Unscripted and long, it backs up what the film claims, and the format can travel to France and Italy as the collection grows. |
Product photography 10 SKUs, 80+ selects |
Pack shots on seamless from every angle, one art-directed hero image per SKU, and styled scenes per category with a food stylist on set. E-commerce, press, retail and B2B ready. |
The Evlogia brand film
In this phase, we also recommend creating an Evlogia Brand Film to introduce the world of the brand across the website, social, launch, events, retail and future partnerships.
The film should take in the landscape, the people, the provenance and the sense of discovery behind Evlogia, not only the product. It stays useful as Evlogia enters new markets and builds an audience.
We would develop the creative concept, treatment, storyboard and script before directing and producing the final film.
Alongside the film we recommend shooting a library of stills, which gives you visual content for the website, editorial, social, campaigns and everything after.
Crew and schedule
-7fbb5fed.jpeg)
What We Are Quoting For
Scope
The two pieces of work requested: the platform and the content that fills it. They are quoted separately and delivered as one job.
What is included
01
The technical and commercial infrastructure of the brand, built to serve consumer and trade in every market.
- Strategy, UX and bespoke design system
- Custom commerce build, SEO and launch
- International markets architecture
- Editorial CMS, CRM and data
- Trade environment for B2B
02
Original photography, film and copy owned outright, produced to fill the platform and every channel that follows.
- Estate and product photography
- Brand film and clip library
- Master copywriting in English
Outside this quote
We have deliberately kept this out of the quote. The fee depends almost entirely on how many products launch, so it is worth scoping properly once the catalogue is agreed rather than estimating it now. The platform and the production can begin without it.
Fees & Payment
Investment
The full programme across the two scopes: the platform and the production.
Investment by scope
| Phase | Scope | Investment |
|---|---|---|
|
The Platform
|
||
|
01 · Platform Strategy
Digital positioning, platform architecture, content strategy, market priorities and the digital route to consumer and trade. It works within the existing identity and brand architecture, and produces the document that later platform decisions get checked against.
|
Workshops, platform strategy deliverable, creative brief |
€20,000 |
|
02 · Digital Experience
The full build across five streams: UX and a bespoke responsive design system, custom Shopify development with technical SEO and launch testing, international markets architecture with multi-currency and market pricing, the editorial CMS with CRM and analytics integration, and the B2B trade environment. Structured to add languages, territories and advanced commerce without a rebuild.
|
Design system, Shopify build, markets, CMS, CRM, trade |
€90,000 |
|
The Platform · Subtotal
€110,000
|
||
|
The Production
|
||
|
Content production
Brand film, digital clip library, Cretan reportage and product photography of 10 SKUs. Six shooting days in Crete, one senior crew, fixed fee.
|
Film, clips, reportage, photography |
€95,000 |
|
The Production · Subtotal
€95,000
|
||
Art direction and photography direction for the shoot are set within the strategy phase, so the films and images follow the same creative direction as the website.
Payment structure
On signature
Work begins, and the platform concept and content planning workshops are booked in the first two weeks.
At concept and creative direction sign-off
The platform concept and art direction are approved before design production begins, so nothing later is built on a guess.
At design completion
Platform design is signed off before the build starts, and the content shoot is finished. This is where the heaviest creative work ends.
At handover and launch
The website is live and all content and assets are transferred. The final balance is due on completion.
Third-party costs
Thank you
Made with care,
Team Akarii
Delivery
Timeline
Six months from signature to launch, with the trade channel opening before the consumer site.
The delivery timeline